Today an announcement was made regarding changes coming to Facebook’s feed. As an author and promoter of books, I regularly use Facebook to engage with fans and followers. It helps me connect, keep my followers up-to-date on news, and is a means of promotion. As of today, that is going to change dramatically.
Facebook is making changes to make sure that your feed will include more information from your friends and family. Content from pages you LIKE is going to drop dramatically. As reported in the Irish Times (which had a good article about it): “As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” wrote Zuckerberg. The implication couldn’t be clearer. All media companies that post their content on Facebook will see a decline in the number of users that they reach through the platform. For those publishers that have built their commercial strategy around Facebook and are dependent on it for most or even all of their income, it could be ruinous.”
So what does this mean to you? With my followers on my page for Historical Romance Books on Facebook nearing 1,000, you will see fewer posts. I’ll probably fall into obscurity on your feed so marketing and news regarding historical romance from your favorite authors may be non-existent in your feed.
The only solution I can give you is to regularly follow the Historical-Romances.com website and subscribe to the feed of new posts and sign up for our newsletter. You can do so on our home page: HTTPS://HISTORICAL-ROMANCES.COM If you love historical romance and the articles and news we post, this may be the only means of connecting with you on a regular basis to keep you informed on new releases, offer authors promotion, and provide great reviews.
To read more about these Facebook changes here is a good article on RECODE. Facebook will be more focused now on personal connections than a platform for marketing. For some, I’m sure that will be great news. But for others, it will dramatically hinder our reach to bring to you the news on things you like.